This proven app development proposal template won over $23,000,000 of business for our developer customers in 2023 alone. The text, images, colours, your logo - it's all 100% editable.
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Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.
The first thing your client sees is a beautifully designed cover, fit for a world-class developer. If the cover doesn't impress them, it's always going to be an uphill struggle from there. You can change the text, your logo, and the background image if you like - this gets you started.
Pre-written services sectionWriting about what you do is hard. How much is too much? Will the client understand it? Completely valid questions and ones you don't need to worry about now.
In this app development proposal template, the page detailing the work you're going to do is done, the structure is laid out. You just need to add a few client specifics when you use it.
Like with this entire proposal, it's all editable - the colors, the text, images, layout - everything.
Process and timescalesExplaining the app design and development process can be difficult. You want to give enough detail, but not so much that it seems overwhelming. Fortunately, this has been battle-tested and is the perfect amount of information. You can tweak it to suit your exact process.
Case study exampleThe number of developers that simply put examples of their work in their proposal templates is shocking. It's not enough. If you want to be taken seriously, you need to show that you understood the client's needs and came up with a solution that was successful.
In this app proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.
Getting pricing right in the software industry is difficult. In this automatically calculated pricing table, all you do is put the numbers in, type a quick 1-line description of the service and the quote part of your proposal is done. If you want to charge per hour, sell in quantities or have optional up-sell products, you can do that, too.
Next steps with digital signingOne of the biggest reasons businesses don't win work is not giving clear instructions on how to buy from them. This proposal template comes with 'Next Steps' page which you shouldn't need to alter at all. Simply detail the next steps your client will go through and ask them to sign digitally by typing their name and clicking Accept.
Our digital signatures are 100% legal and compliant. When your client signs, you can see your digital signature certificate in your Better Proposals account.
Pre-written contractEvery service business needs a contract with their clients. The software development industry is no exception. We've scoured the world for experts to lend the contracts they use in their businesses for you to use.
We're not legal professionals and don't play them on the internet, but if you're not using anything at all, this will likely be a great start. That said, get a legal professional to read it over.
Take payments from your clientsGetting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better.
Using our integrations with Stripe, PayPal, and GoCardless, you can take a payment from your client the moment they sign your proposal. Then, if needed, you can also start a subscription.
Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.
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Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.
Pre-built blocks 
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Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.
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Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.
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